Series Introduction: Potential

BY: NIKKI MICHELLE CHARNSTROM

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Potential. That’s a word with a whole lot of weight behind it. Parents, teachers, babysitters, tutors, bosses, spouses, you name it — they have all spoken to your potential. The funny thing about potential is the context can either be positive or negative. First scenario: you’re excelling and doing incredibly well, so you’re encouraged to stretch yourself and look within for untapped potential. Second scenario: you’re all about the bare minimum and you don’t challenge yourself. A.K.A. you’re not living up to your full potential. It doesn’t matter which scenario you find yourself in, as long as you’re aware of your potential. That’s key, girlfriend. 

Two months ago, I had a conversation with a woman I was interviewing for a project at work, on the 40th-some floor of our beautiful skyscraper in the financial district of New York. (Yes, I could see the Statue of Liberty from our office windows... coolest thing EVER!) Somewhere in-between my interview questions and her thoughts on leadership, we found ourselves talking about women. An already inspiring chat turned into a downright motivational one as she touched on the importance of potential. In a nutshell, she said, “Women need to be told of their potential. Most of them aren’t sitting around dreaming of becoming CEO. You have to be the one to tell them what they’re capable of.”

Boom. That’s when I knew this had to be our theme for June. At first, I questioned her statement... but then I slowly began to find moments of this truth in my life. In-between making lattes and late-night study sessions at my university’s library, I was certainly not daydreaming of some big-shot CEO job I’d hope to have one day. Instead, I was shooting for an entry-level journalism position at any publication that would hire me. 

Do you see my point? Potential. Changes. Everything. Is there anything wrong with going for a modest dream or position? Not at all, but there is great opportunity for growth found in those risky, no-way-that’s-not-possible ambitions. Which one would you choose if given the chance? I know my life would overflow with blessings if I chose to step out of my comfort zone to chase those wild, daring dreams.

So, what’s holding you back? Whatever it might be, it’s our goal this month to remove the veil from your eyes so you might see the magic that exists within you. 


Nikki is the owner and founder of Crowned Chics. She lives in the warm desert of Phoenix, Arizona with her beloved family. If she's not ferociously clanking away on her typewriter, she's behind the camera capturing moments for her business Charnstrom Captures Photography.